With the enormous number of ecommerce stores, the knowledge of what makes you the best proposition, increases your chance for better sales, and leave a lasting impression on the minds of customers which will act as a prompting factor and will result in customer loyalty. The reviews get strategic importance when it come to customers and sales, This is irrespective of the enormity of reviews that happens to conquer the web, A good review together with good advertising strategy will take you never before places. The Advantages of Online Reviews Checking out online review before purchase has become almost of a habit for most of the online users and is in fact a standard procedure before an online purchase Some interesting figures 55% of consumers read atleast a few reviews before they trust a business to order an item online. 55% of consumers consider online product reviews are equally important as personal recommendation. due to negative review atleast 60% of customers have